Consumer's Perceptions and Buying Intentions for Furniture Made From recycled Wood Slabs

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Abstract

The rising cost of raw materials has redirected the furniture industry’s focus towards innovation and sustainability, emphasizing wood waste as a promising resource for furniture production. Activities such as sawmilling, wood machining, and furniture manufacturing generate wood waste including slabs, offcuts, and shavings, which can reduce profit margins. Recycling this waste explores innovative methods to add value and minimize waste. Despite the growing interest in wood waste as potential furniture material, there is limited data on the acceptance of furniture made from it. This study aimed to analyze consumer perceptions and buying intentions for a coffee table made from recycled wood slabs. Wood slabs were chosen as the primary material due to their availability and aesthetic appeal, which can bring uniqueness to the product. After successfully constructing the product, a survey was conducted with 100 respondents from diverse demographic backgrounds (based on gender, age, and monthly income) to gather evaluations on the product attributes including material suitability, design selection and buying intentions. Data were collected using a five-point Likert scale questionnaire. Findings revealed that the durability, unique appearance of the recycled wood slabs and its environmental benefits significantly influence most consumers' preferences and buying interest, indicating a positive reception of this product among potential consumers. It can be concluded that this product holds high commercial potential in the current furniture market.

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